Customer Relationship Management

Pronunciation: /ˌkʌs.tə.mɚ rɪˈleɪ.ʃən.ʃɪp ˌmæn.ədʒ.mənt/ Meaning: Ways that a company can encourage customers to like it and buy from it, for example by using software to look at information it has about its customers and by using social media. Example: Customer relationship management, or CRM, has been a hot topic since the early 1990s, when database-driven systems began to help companies gather better data on their customers.