Every-Day Low Pricing
Pronunciation: ˈɛvrɪdeɪ ləʊ ˈpraɪsɪŋ
Meaning: A pricing strategy in which a retail store consistently carries low prices and rarely holds sales promotions in which it lowers prices temporarily. Everyday low pricing is intended to promote customer loyalty so buyers persistently shop at a store because they know prices will always below. Everyday low pricing also means a retailer spends less in advertising.
Example: Everyday low pricing stores may have higher sales than hi-low pricing stores, but may also experience lower profits.