Market-Penatration Pricing

Pronunciation: mɑːkɪt-ˌpɛnɪˈtreɪʃən ˈpraɪsɪŋ Meaning: The practice of offering a product or service at a low price in order to sell more than competitors do, and to persuade customers to keep using it Example: Penetration pricing strategy is usually used by firms or businesses that are just entering the market.