Search Engine Optimization (SEO)

Pronunciation: /ˌsɝːtʃ en.dʒɪn ɑːp.tə.maɪˈzeɪ.ʃən/ Meaning: Methods of making sure that the address of a website is shown near the top of the list of results of an internet search. Example: Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities.