Social Media Optimization (SMO)

Pronunciation: /ˌsoʊ.ʃəl ˌmiː.di.ə ˌɑːp.tə.məˈzeɪ.ʃən/ Meaning: The use of various methods on social media to make a product or company become well known and popular, so that, for example, people are encouraged to visit a particular website. Example: Social media is here to stay as is Social Media Optimization, another arm of Internet marketing.